At small sizes it looks nearly identical to the regular version. When printed with inkjet printers, it demands a few pico litres less ink for each pixel. It could save an estimated 20% of ink, reportedly.

@p2pnut: The ink saving font was not my idea. You can find several examples on the web. It is not too late to release an Eco version of some useful pixel fonts.

I hope Goatmeal is also listening.

For those who are not familiar with European superstore chains: the sample picture is a mock-up of TESCO's value/economy label, except the text, of course.